National #BoycottWoolworths Day of Action

11th Floor, Braamfontein Centre
23 Jorissen Street
Braamfontein, 2017
South Africa

28 January 2015

Dear Friends and Comrades,
BDS activists bought shares to attend the Woolworths 2014 end of year AGM. BDS, the boycott against Israel and calls for Woolworths to terminate its Israeli relations were the main discussion items. Activists posed well researched, hard hitting and probing questions which left Woolworths Board members, and its Directors embarrassed and flustered. Click here for a Business Day Newspaper article covering the AGM.
After months of Woolworths arrogantly refusing to meet with organizers of the #BoycottWoolworths campaign, the company was eventually forced by the South Gauteng High Court to meet face-to-face with BDS South Africa. The meeting was cordial, and while agreement was not reached on some of the fundamental issues involved there was consensus that the conversation between the parties will continue (while the boycott and #BoycottWoolworths campaign continues). Click here for a press release that was issued following the meeting.
An independent #BoycottWoolworths impact report by a Wits University researcher has found that Woolworths has lost over R30 million (close to R8 million per month) since the start of the #BoycottWoolworths campaign. According to the report, which was based on a survey of over 3000 participants, the actual impact “could be in the hundreds of millions”. Click here to download a copy of the #BoycottWoolworths Report.

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The upcoming Monthly National #BoycottWoolworths Day of Action (which all partner organizations, community members and the public are invited to participate-in) takes place this Saturday, the 31st January 2015. This month the campaign intends to expand the Monthly National #BoycottWoolworths Day of Action to new cities and towns.

In August 2014 a call for the complete boycott of Woolworths until it ends its Israeli trade links was made by BDS South Africa, COSATU, ANC Youth League, MJC and various others including the National Coalition 4 Palestine (a coalition consisting of more than 30 organizations, trade unions and other groups). However, withdrawing consumer support from Woolworths is just one part of the larger #BoycottWoolworths campaign. Join the NC4P, BDS South Africa and various South African civil society groups that have called for a Monthly “National Day of Action” on the last Saturday of each month as part of the larger #BoycottWoolworths campaign.

Woolworths has tried to deflect attention, embarked on major “sales” and even threatened to sue BDS South Africa. Due to the refusal by Woolworths to resolve this issue we are forced to partake in protest actions beyond calling on members of the public -as a minimum- to boycott the store. Click here for more information on how to get involved in the Monthly National #BoycottWoolworths Day of Action.

Click here for a short thirty-second video on #BoycottWoolworths campaign
Early in August 2014 (in line with the international Boycott, Divestment and Sanctions against Israel campaign) a call for the complete boycott of the South African retailer Woolworths until it ends its Israeli trade links was made by the NC4P, BDS South Africa, COSATU, ANC Youth League, MJC, EFF, PSC and various others. The #BoycottWoolworths campaign (as it has been dubbed) has received wide spread attention and support from various South African Government Ministers, artists, well known personalities and anti-apartheid stalwarts. A growing group of Woolworths shareholders have also begun to back the #BoycottWoolworths campaign calling on the company to end its Israeli trade. The #BoycottWoolworths campaign is currently being rolled out in Australia targetting the David Jones’ chain there (wholly-owned by Woolworths SA).


Woolworths has a trade relationship with Israel: Woolworths sources products and produce amounting to 12 million rands from Israeli companies in violation of the international BDS consumer boycott of Israel. Amongst other items, Woolworths imports Pretzels, Figs, Pomegranates, Couscous, Matzos, Coriander, Figs, Litchis, Plums, Mangoes and other fresh produce from Israel. Israeli agricultural companies are the main beneficiaries and directly complicit in the Israeli occupation of Palestinian lands and theft of natural resources. According to the human rights organization, Who Profits, almost all of Israel’s agricultural companies have illegal operations or dealings in the Occupied Palestinian Territories (click here for report).

Why boycott Woolworths over other retailers: Similar to the 1980s anti-apartheid movement, the BDS movement selects campaigns after careful analysis and strategic considerations. Several retailers in South Africa have some sort of trade relationship with Israel. We can try to boycott all of them but this is a daunting task that has a slim chance of having a concrete impact. Thus we focus our campaigns and move from one target to another as we reach our goals. Selecting Woolworths, for example, does not mean that other South African supermarkets do not stock Israeli products.

Part of the reason for campaigning and calling on Woolworths to end their Israeli trade relations is because Woolworths tries to sell itself as an “ethical company” that sources responsibly. Surely the ethics that Woolworths claims to support include not trading with companies of a country like Israel that routinely abuses human rights? We are calling on Woolworths to respect the Palestinian boycott of Israel, take the lead and end its trade relations with Israel and set an example for other South African retailers.


What has Woolworths response been to the boycott: To date Woolworths has refused to make available the Israeli suppliers that it sources its products from. Sadly, Woolworths also refused for several months to meet with the NC4P, BDS South Africa and other organizers of the #BoycottWoolworths campaign. However, sources from within Woolworths have indicated that the company is feeling the impact of the campaign both at a PR level and on a financial level.

Is it true that Woolworths is took BDS South Africa to court over the boycott of Israel and the #BoycottWoolworths campaign? In what has turned out to be a PR and strategic blunder, Woolworths chose to take legal action through the South Gauteng High Court to stop the #BoycottWoolworths campaign. The South Gauteng High Court passed a court order that forced Woolworths to meet with BDS South Africa (see alongside) and BDS South Africa, as an organisation, agreed in good faith through the court order to refrain from in-store protest actions. However, the court agreement by BDS South Africa to refrain from in-store protest actions applies only to BDS South Africa and does not extend to other organisations and/or entities and/or people who are not staff members or part of BDS South Africa. The court order is having little impact on stopping the #BoycottWoolworths campaign, click here to see its impact during the recent festive season.

Why did Woolworths go to court: Woolworths, in its court papers (page 14, paragraph 21) state that: “With the imminent onset of the festive season and the expected increased customer activity the Applicant [Woolworths] no longer has a choice. It now has to act in order to protect its business operations…the present court application is accordingly the Applicant’s [Woolworths] only option to restore the rule of law and to enable it to trade freely as it has done until the [#BoycottWoolworths] protests started.” By Woolworth’s own admission the #BoycottWoolworths campaign is having an impact. Secondly, Woolworths claimed, amongst other things, that they were concerned about a drop in business for the festive season – this it would seem is the intention of their court application.

The NC4P and BDS South Africa maintain that all of our #BoycottWoolworths protest actions that have been carried out by us have always been non-violent. We disagree that the only option that Woolworths has was to go to court. The NC4P and BDS South Africa view this legal bullying and intimidation by a retail giant such as Woolworths of an activist organisation and consumer campaign as unnecessary. This issue could easily be resolved if Woolworths had simply accepted the numerous requests by the NC4P and BDS South Africa to meet and resolve this issue. The boycott of Woolworths and the protest actions can easily come to an end if Woolworths were simply to terminate its relations with Apartheid Israel and source its products locally.


Is it a blanket boycott of Woolworths or just Israeli products they sell: The call for the boycott of Woolworths is for a complete boycott. The issue is not with the Israeli fig or promegranate in a Woolworths store – it is with Woolworths as a company having a trade relationship with Israeli companies. Out of principle we boycott all Israeli products – regardless of which retailer is stocking them. However, BDS and the boycott of Israel is modelled on the successful 1980s boycott of Apartheid South Africa which included a boycott (out of principle) of all goods from Apartheid South Africa but also, as a tactic, called on international companies not to trade with Apartheid South Africa. We are calling on Woolworths to do what other companies did during Apartheid and end its trade relations with Israel until Israel respects international law and human rights.

Is the boycott of Woolworths Food Stores or all its stores including clothes: The call for the boycott of Woolworths is for a complete boycott of all Woolworths stores and products.

Does the boycott just involve refraining from purchasing at Woolworths: No, it involves actively writing to the store, organizing pickets, protests and taking other actions.


Woolworths is maintaining its trade with Israel (for produce that is available elsewhere) and ignoring the requests by its consumers, South African civil society and several Government Ministers. This approach by the management of Woolworths is tarnishing the image of the company and jeopardizing the share price of the firm. This will certainly be deemed to be reckless management when Woolworths could have, firstly, met with the NC4P, BDS South Africa and others. Woolworths is coming across as unconcerned and indifferent to customer retention.

Woolworths claims to “believe in the principle of responsible citizenship.” However, importing products from Israeli companies in violation of the international boycott of Israel called by the indigenous Palestinians contradicts this principle.


It would seem that Woolworths is not interested in aligning itself with human rights and ethical, responsible business practices. Woolworths has tried to suggest that it is following government policy. However, government policy is the minimum that a company should respect; we would expect a company such as Woolworths to go beyond the minimum when it comes to respecting human rights and the wishes of consumers.

If Woolworths was a company based in, say, the UK, during apartheid, would Woolworths have adopted the position that it is “apolitical” (as it has done recently regarding Israel)? Would Woolworths not have respected the South African liberation struggle’s call for a boycott of Apartheid South African goods (regardless of whether the UK Government had officially called for that boycott or not)?

In a statement issued on 30 July 2014, Woolworths defended its sourcing of products from Israeli companies stating that it “has no political affiliations.” Buying from Israel, when many other markets are available (including local South African markets), is an endorsement of that country’s practices. Imagine buying from Apartheid South Africa during the 1980s and claiming to be “apolitical”. Archbishop Desmond Tutu has famously said: “If you are neutral in situations of injustice, you have chosen the side of the oppressor.


Israel is increasingly being viewed as a regime guilty of practicing Apartheid (click here). In 2005, with Israel’s occupation, human rights abuses, violations of international law and illegal Israeli settlement activity increasing, Palestinians (inspired by the successful boycott and isolation of Apartheid South Africa) called on the international community to support a non-violent campaign of boycott, divestment and sanctions (BDS) against Israel and its companies until Israel complies with international law and respects human rights.

The Palestinian-led and internationally-backed BDS campaign is a practical, non-violent, goal-orientated, focused and strategic campaign to hold the State of Israel accountable to international law and human rights. The BDS campaign is also increasingly supported by (progressive) Israelis. The international isolation of Israel it is hoped will lead to the necessary conditions for a just peace to be negotiated – similar to what occurred in South Africa and brought about a democratic country for all our people


BDS has reached a tipping point. In the last few months alone, BDS-related successes include the decision by the Presbyterian Church and the Methodist Church to divest from companies involved in the Israeli occupation. This was followed by the world’s richest person, Bill Gates, withdrawing his entire stake (more than 2 billion rands) from a security company (G4S) involved in Israel’s human rights abuses.

Last year the second largest ($200 billion) Dutch pension fund, PGGM, divested from five Israeli banks and a month earlier the largest Danish bank, Danske, blacklisted Israel’s Hapoalim bank. In January the Norwegian sovereign fund, the largest in the world, divested from two Israeli companies that were part of its portfolio.

In July 2014, TESCO, the UK’s largest supermarket chain, decided to stop selling Israeli products originating from the OPT. In July 2013, three major supermarket chains in the Netherlands Aldi, Hoogvliet and Jumbo announced that they will no longer sell products coming from Israeli settlements in the Occupied Palestinian Territories. In April 2012, UK supermarket chains “The Co-op” adopted a complete boycott of Israeli companies. Last year, the South African agricultural company Karsten Farms terminated its relations with Israel’s Hadiklaim in 2013. In October 2014 after sustained protests and campaigning the USA department store chain Macy’s stopped carrying Israeli settlement products of SodaStream.

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