Daily Archives: June 20, 2008

Drug marketing

Doctors “selling” drugs: BMJ TV revelations about Key Opinion Leaders

BMJ's drug marketingHere is an interesting article and couple of short video clips on the manipulation of medical treatment by the pharmaceutical industry.

Written by Brisbane’s Ray Moynihan, a veteran ABC journo, and now freelance writer on medical issues – he was recently appointed guest editor of the British Medical Journal.

Also is author of a couple of books on these issues.

Well worth watching and reading. See http://www.bmj.com/cgi/content/full/336/7658/1402?ijkey=914vdwBBxz8uGID&keytype=ref

Ross Gwyther

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